Launching today
Layers
You ship code. Layers ships users with code-aware marketing.
405 followers
You ship code. Layers ships users with code-aware marketing.
405 followers
Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
Layers
Hey Product Hunt 👋
I’m Mike Khristo, founder of Layers.
I’ve been coding since the 90s.
For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.
And I know that feeling.
Launch day:
🚀 You’re on top of the world.
Finally, your product is live.
You know people will love it.
The next morning:
📉 Zero users.
No installs.
No signups.
Just… silence.
It feels like getting punched in the stomach.
So we built Layers.
Layers is the easiest way to turn your code into customers.
The name Layers is deliberate. Every marketing tactic and playbook is a layer:
Some long-lived (Google Ads, Meta)
Some opportunistic (UGC waves, Shorts trends)
Some deeply technical (SDKs, attribution, data loops)
The only constant is that there will always be new layers to try.
Instead of handing you a marketing plan and saying “good luck”…
We act.
How Layers Works 🚀
🔗 Connect your GitHub (optional, but powerful)
We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.
🎯 We recommend a stack of “Layers”
Not a vague strategy - a set of actions tailored to your product.
⚙️ We execute
With your permission, we:
Research and generate content
Distribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and more
Analyze performance & extract insights
Feed that data back into future content
📈 When content wins, we scale it
Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.
Paid
When the time is right, we’ll suggest that we launch & optimize ads for you across:
Meta
TikTok
Apple Search Ads
Google
Or skip ahead and activate ads on day 1.
🎥 Need UGC?
A couple clicks is all it takes.
We source, manage, and optimize creators for you.
🧠 If GitHub is connected, we go deeper
PRs for ad network SDK integrations
Attribution tracking setup
Closed-loop performance optimization
For every layer, you’re always in control.
Who Is Layers For?
Indie hackers
Mobile app builders
SaaS founders
Developers who want distribution but hate marketing
If you love building but don’t love pulling marketing levers - this is for you.
We’re on a Mission
We want to solve that emotional roller coaster developers face, once and for all.
Not every product will succeed.
But every developer deserves a real shot.
Layers exists to give you that shot.
We’re live today and would love your feedback.
Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.
Let’s turn code into customers. 🚀
DaysAround
@mike_khristo Literally the product i was looking for, for my ZeroCrew company.
Layers
@vladstan excited to have you try Layers for your company. love your plan and ambition!
DaysAround
@mike_khristo Thanks, yes me too. I've seen your demo here. Great job!
Layers
Super excited to finally share what I've been building with long-time friends. Layers is the missing ingredient for builders like me. I have a long history of launching apps and never following through on the marketing side — I do what I do best, and that's build products. Layers solves that critical gap: gaining traction, installs, and growing revenue. Something that used to take a dedicated marketing team and months of work, you can now kick off in minutes. What a time to be alive!
Layers
@steven_doyle what a time, indeed
Mozart AI
Sounds super interesting! Funny enough, we have a Product called Layers too!
Layers
@sundararvind1244 give it a shot! we'd love to hear what you think!
Vela
awesome product and gj on launch
Layers
@apexflux thank you! excited to have you use it!
Layers
@vouchy yes definitely. after getting back to startup land after 6 years at snap, i got quickly humbled by that feeling. pre-ai-code, shipped a mobile app that i thought the world needed. completely deflated over the course of the next week. that was the last time. that's when Layers was born.
Congrats on the launch!
What kind of products fit well with Layers? Can you do content for developer tooling?
Layers
@janschutte we've been testing with a wide variety across mobile apps, saas, and related. give it a shot for your dev tools and ping me on intercom or email and we'd be happy to see if more tuning is needed for your use case!
PROCESIO
Looks great
Layers
@madalina_barbu thank you! would love for you to give it a try!