Been hoping someone would build this.
The annoying part of cross-posting isn’t resizing content — it’s rewriting the same idea 4 different ways for LinkedIn, X, IG, TikTok, etc. That’s the part that eats hours every week.
A lot of AI social tools still feel pretty shallow to me. Same caption rewritten slightly differently, or decent visuals with generic copy.
What caught my attention here:
different creative directions per platform instead of just reformatting
tying outputs back to source material
carousel support actually built into the workflow
If this consistently saves me from the “adapt this everywhere” cycle, that’s a real workflow upgrade, not just another AI wrapper.
Going to test it this week.
LayerProof
Welcome to Vellum!
I am the Social Lead at LayerProof and the one who used Vellum the most during our testing phase. Building campaign workflow on a canvas is not new, but it gets so convenient to stay within LayerProof ecosystem - basically an AI creative suite for marketers.
Whenever we plan a massive, multi-stage campaign, my brain visualizes it as a giant web of connected pieces. Traditional linear documents simply cannot capture how a blog post connects to an email sequence, which then connects to a slide deck.
The infinite node canvas is an absolute game-changer. Vellum allows me to zoom out and see the entire architecture of my campaign mapped out visually, connecting different pieces of text, visuals, and presentations through an intelligent web of nodes.
This is my real working space when I prepared for this launch ;))
I usually started with a single "Core Messaging" node in the center of the canvas. From there, I branched out, commanding Vellum to generate a connected node for social graphics, another for sales decks, and another for ad copy. Seeing the entire campaign generate and visually branch out in front of me was like seeing the matrix.
Would love to hear how others use it. Drop your workflows below!
The drag-and-drop visual canvas looks really impressive. Since it’s designed for teams, how does collaboration work and can multiple designers edit the same canvas in real time?
LayerProof
@spartan_phuothuynh Great question! Right now, you can absolutely share your canvas with a teammate so they can jump in and pick up right where you left off. It's async for now, but full real-time 'multiplayer' collaboration could be in our next update! Can we get in touch to learn more about your team workflow?
The node tree structure is brilliant. Is there a way to 'lock' a subject node so that no matter how much the background or effect nodes recalculate, the core product image remains 100% unaltered?
LayerProof
@trang_do19 You can simply drop the reference image, and prompt AI to use the exact subject without edit. Choosing a Pro model also helps improve visual quality. You can see in the example here:
This looks amazing for massive campaigns, but I can see it getting complex fast. How do you handle organization when a canvas gets huge? Are there groups, folders, or 'sub-canvases' to keep things clean?
LayerProof
@ngochoang Yes. You can. After grouping nodes in Vellum, you can also @group to reference all items in the group. I also use this feature to tidy up the canvas then the campaign gets too complex ;))
Controlling AI generations instead of guessing is the dream right now. What base image models are powering the generations under the hood?
LayerProof
@quynh_le5 We don't limit in one base image model but offer a range of models for you to choose. The list includes: Gemini, GPT, FLUX, Seedream, Ideogram, Stable Diffusion, Z-Image
Pick your fav model when you generate!
@ha_le15 amazing. Upvoted! 👍🏻
LayerProof
As a designer, I don't just want a pretty image. I want control.
One of my biggest frustrations with AI design tools has always been consistency. You write a prompt, hit generate, and hope the result matches your brand. Sometimes it does. Most of the time, it takes multiple attempts to get there.
What I really wanted was a workspace where the human stays in the driver's seat. The AI should act like a designer on the team, helping execute the vision rather than making creative decisions for me.
That's one of the reasons I designed LayerProof Vellum.
With Vellum, I can define clear style directions and keep them consistent across every asset. If I tell it our brand uses a "matte finish, warm orange aesthetic, and minimalist typography," it follows those rules. The goal isn't just generating images. It's helping teams maintain a cohesive visual system from the first asset to the hundredth.
Recently, I was testing how well Vellum understands design intent. I uploaded three completely different references: a 1970s magazine advertisement, a modern 3D render, and a rough sketch. Then I gave it a prompt:
"Create a modern website hero section using the texture and visual character of the 1970s advertisement, while following the composition and layout structure of the sketch."
What impressed me wasn't that it blended the references together. It was that it understood what I was actually trying to achieve. It captured the intent behind each reference and translated that into a coherent design direction on the first generation.
Now it's your turn.
Drop in a design, product image, or a few references. Set a style rule like "warm Scandinavian interior photography with natural wood textures, soft daylight, and neutral tones," "playful children's book illustration with hand-drawn shapes, bright colors, and simple character expressions," or "minimalist tech startup branding with clean layouts, subtle gradients, and modern sans-serif typography."
Let's see how accurately Vellum transforms your image while preserving the core structure and intent of the original design!
LayerProof
@tracy03 As someone who constantly bugged you for "just one more quick tweak" on campaign assets, Vellum locking in those brand styles is a lifesaver for our whole pipeline ;))
LayerProof
Hey Product Hunt, Jordyn here 🙋♀️
When I joined Layerproof, I asked our team one question: why does turning a campaign idea into a finished visual asset mean hopping between a word processor, a design tool and a slide maker?
That question became my guiding light for Vellum. We need a unified canvas for ideas and visuals to actually live together. The versatility is the coolest part. One day, I'm drafting sharp social copy. The next, I'm generating stunning, visually rich one-pagers and slide decks for the team. Seriously, it felt like a breath of fresh air.
We actually used Vellum to build our entire internal go-to-market deck for this PH launch 😬 From the first spark of an idea to polished slides, all in about 10 mins, wild!
Here's a fun challenge if you want to give it a whirl: Pick a feature you're launching soon. Add your brand guidelines as one node, and some initial thoughts as another. Then ask Vellum to create both the text announcement and a visual for LinkedIn. I;m genuinely curios to see how the visual output aligns with your brand vision. Let me know what you think!
LayerProof
@creativewjordyn
Building decks on Vellum is such a creative idea!! I also noticed that the AI agent is very good at setting up workflows. I did try to dump my campaign notes and it helps stucture into different nodes and draw connections between them. Super helpful!