This seems like the perfect thing for an AR company to get into, you need people on both sides of the platform, those to make content and those to consume. I am excited to see how this affects consumer adoption of AR.
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I really love the AR landscape, and this is actually the best implementation I've ever seen. Super cool
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I got a look at how this app is being applied in a magazine today... it seems to open up some really interesting possibilities that bridge content with the real world.