Launching today
Knockoff
Amazon, without the knockoffs
78 followers
Amazon, without the knockoffs
78 followers
Knockoff filters the trademark-squat pseudo-brands (the SZHLUXes and HORUSDYs) out of your search results, so what's left is brands with a reputation to lose.
Curious how Knockoff decides something is likely a knockoff on Amazon. Is it looking at seller history, review patterns, brand matching, listing text, or some mix of signals? The browser extension angle is interesting, but I’d want to understand how it avoids hiding legitimate third-party sellers or small brands that just don’t have much review history yet.
Knockoff
@crystalmei Three signals. A register of 5,500+ established brands: names on it are left alone. A linguistic score for unknown names, tuned to the signature of trademark-squat pseudo-brands (ALL-CAPS strings, vanishing vowels, improbable consonant runs). And a community list built from user reports, which reaches every install within a day. Verdicts are heuristics plus lists.
Certainly not perfect, but it's improving every day (thanks to thousands of community contributions).
Super clean UI! I've been looking for a reliable Fakespot alternative and this seems perfect. Quick question: How often is the brand register refreshed? Rooting for you guys! 🚀
Knockoff
@derrickzhangdev Brand data is updated automatically every 24 hours!
Love the concept! It's becoming increasingly difficult to tell which brands are legitimate on large marketplaces. Curious...how do you decide whether a brand gets a green check or a warning?
Nice work! 👏
Knockoff
@worksforme Full breakdown of how it works in the OSS repo: https://github.com/Shpigford/knockoff#how-it-works
The browser-extension angle makes a lot of sense here because the trust problem happens right inside the shopping workflow. One thing I’d be curious about: when the signal is not obvious, do you show users why a brand was filtered or flagged, or keep the decision mostly automatic?
Knockoff
@yaroslav_stelmakh Yes, we given an explanation via the extension.
@shpigford Knockoff is super cool. Being a parent, we usually shop for a lot of products on amazon and there are so many duplicate brands with fake reviews and fake ratings. Its extremely difficult to identify the true brands.
Just ran a quick search with knockoff and it works super well. Never disabling it. Kudos on the launch.
Knockoff
@roopesh_donde Thanks so much!