Kluvos

Klaviyo Email Marketing On Steriods

60 followers

Klaviyo Email Marketing On Steriods

60 followers

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Email marketing

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Advertising tools

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Marketing automation platforms

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Ecommerce

Kluvos is a certified Klaviyo Technology Partner that will allow you to capture more events your current email subscribers make on your ecommerce store -- viewed product, add to cart, etc -- to substantially increase the sales generated from your email flows.

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Launch tags:Email Marketing•Data & Analytics•Marketing attribution

Launch Team

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Kluvos

Maker

📌

Hi Product Hunt Community 👋 We’re thrilled to introduce Kluvos to this amazing community! We built Kluvos for Shopify & WooCommerce businesses, digital marketers, and email marketers. Our core mission is to enhance first-party analytics, increase user recognition, and improve attribution for eCommerce businesses. We’ve focused in on email marketing to offer a unique and powerful solution -- specifically for Klaviyo users. We are a certified Klaviyo Technology Partner. 🔍 Advanced User Recognition: Our sophisticated user recognition infrastructure identifies returning website users far more effectively than standard cookies. This enhanced recognition is a game-changer for email marketing. By integrating seamlessly with Klaviyo, we enable eCommerce businesses to recognize more returning users and capture more events, significantly boosting the revenue from existing flows. 💡 AI Events - A New Era of Email Marketing: We’re excited to introduce our innovative "AI events," which transform the way email marketing is approached. Leveraging probabilistic data, our AI events can "guess" if an unrecognized user is likely an existing email subscriber. When the probability is high enough, we generate additional, labeled events for even greater earning potential. While these events are currently in beta the results have been fantastic! 📊 Current Events: - [Kluvos] Active On Site - [Kluvos] Viewed Product - [Kluvos] Viewed Product (AI) - [Kluvos] Add To Cart - [Kluvos] Add To Cart (AI) Kluvos sends all of the above events to your Klaviyo account. You can then use these events to set up additional browse abandonment and add-to-cart flows. These would be in addition to any existing flows your account may have based off of Klaviyo standard events. Using flows tied to Kluvos events allows you to populate more of your flows with subscribers who Klaviyo missed. The impact is substantial, and in some cases, businesses have seen their flow revenue double or even triple. ✨ Why Choose Kluvos? - Enhanced User Recognition: Our infrastructure goes beyond standard cookies to identify returning users. - Increased Revenue: Our Klaviyo integration captures more events, significantly boosting revenue from email marketing flows. - Innovative AI Events: Our AI-powered events offer additional earning potential and are a brand new way to think about email marketing. Please note, Kluvos is currently available only for US-based companies. Thank you for your support, and we can’t wait to hear your feedback!

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2yr ago

DepsHub

Congratulations on the launch! This is looking quite interesting. "Recently, changes to browser protocols exacerbated this issue" - do you mind elaborating on what caused this change in particular? Thanks!

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2yr ago

Kluvos

Maker

@semanser, certainly! The big ones are: - Safari ITP -- which deletes cookies after 7 days. - iOS14.5 -- which led to explicit prompts encouraging users to block tracking through apps (like Facebook). - Moving away form 3rd Party cookies. All of the above are recent changes in the last few years. Safari ITP is a big one that effects Klaviyo. Some of the changes, I think, that were made are good! Especially moving away from 3rd party cookies. However, the consequence of some of these changes is that ecommerce businesses recognize fewer of their returning users -- even those that explicitly provide permission to be marketed to i.e. email subscribers. Thanks for the question!

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2yr ago

Telebugs

Hi Matthew, How easy is it to integrate Kluvos with existing Klaviyo setups? How does the AI determine the likelihood of a user being an existing subscriber? Congrats on the launch!

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2yr ago

Kluvos

Maker

@kyrylosilin great question! If you're familiar with the Klaviyo product, setting up the additional flows is going to be pretty straightforward. The big thing to get right is the filters -- to make sure data is being isolated and to make sure attribution stealing is not occurring. We do have some documentation that goes over this in detail :) Also, the data that we send is going to be (for the most part) structured like Klaviyo's data. So, all you need to do is just copy your existing flow, say your Browse Abandonment flow. All the dynamic variables you're using in your original flow will continue to work in the new Kluvos flows. As far as the "AI" is concerned. It's a bit of misnomer. Kluvos uses various algorithms in order to "match" an unidentified user with a email subscriber using probabilistic data. I can't go into too much detail on the algorithms, but each store can test the efficacy of the AI Event by monitoring the revenue earned per recipient for each flow. So for example, if your existing Cart Abandonment flow earns $8.10 per recipient, the Kluvos Cart Abandonment flow based on our AI event will earn something very close to that. In many cases, it winds up being higher. We can work with stores on an individual level to customize their own algorithm to be more aggressive or conservative based on the flow's revenue per recipient. So if the revenue per recipient is significantly high -- $17.97, for example -- we can adjust some parameters for that store to make the algorithm more aggressive to capture more people (and send more emails). You can imagine that a store doing 1M sessions per month might benefit from a conservative approach, while a store doing 10,000 sessions per month might benefit from a more aggressive approach. Thanks for the question!

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2yr ago

Hi @mthdvd! Kluvos sounds like a fantastic tool for enhancing email marketing with advanced user recognition and AI events 😄. The idea of capturing more events and boosting revenue is truly exciting! How seamless is the integration process with Shopify and WooCommerce? Looking forward to trying it out! 🚀

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2yr ago

Kluvos

Maker

Hey, @abhra_ch! For Shopify: For now, we require a script on the theme and at checkout. If you want to take advantage of our attribution tools, we require a Webhook as well. For WooCommerce: You just need to to download our plugin and then authorize our app with your store -- which involves two or so clicks. Super easy! We're in the process of developing an official Shopify App to make integration even easier. Thanks for your interest!

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2yr ago

It's great to see a tool that bypasses Safari ITP limitations. How does Kluvos manage to track users across devices without relying on traditional cookies? Looking forward to exploring more.

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2yr ago