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Now the question is - "Is Brainiac Worth It?" (spoiler alert, yes) The website has gone through a number of changes ever since its initial launch and from what I'm guessing, Mike isn't even done. The best part is, signing up to the initial newsletter gives you access to additional Cognitive Biases and Case Studies which were invaluable in designing several aspects of our own brand and product. Also, he wasn't kidding. The price has gone up significantly! However, early adopters to higher tiers will benefit the most as any and all future updates are provided for free, at no additional cost. Is Mike insane? Maybe. But then again, after studying how companies have exploited 150 different cognitive biases - you'd have to be an evil genius to sell them back to the public for MRR or a value-based ever-increasing lifetime license.
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