I chose Kalo IQ because it offered the best balance of accurate influencer data, useful search filters and affordability. I compared it with a few larger influencer marketing platforms, but many of them were significantly more expensive and several essential features were locked behind higher-tier plans. Kalo IQ gave me access to the creator insights I needed without the unnecessary complexity or cost. For my day-to-day workflow, it has been easier to use, provides dependable audience analytics and helps me find the right creators much faster, making it the most practical choice.