Found their blog on Medium and thought it is an interesting idea.
'We use best practice in mediation, behavioural therapy & linguistics to build a messaging app that mediates between the chatters - by tracking tension, misunderstandings & alienating behaviours, you can identify, prevent or resolve conflicts & lead a happier life'.
Would be interesting to try it out.
There is also a post on the company's blog about the problem with messaging https://medium.com/@chat.on.ixy/...
Product Hunt
Placr
Placr