INTARC: Weekly profit check for app studios

Hi Product Hunt 👋

We run a small studio of subscription apps and buy users on Meta and TikTok every week. We kept scaling weeks that looked great on the ad dashboard but never paid back. We only found out months later.

INTARC fixes that.

It connects read-only to RevenueCat, the app stores and your ad accounts (no SDK). It subtracts store fees and refunds, then forecasts what each week's new users will pay by day 7, 30, 90, 180 and 365.

Every forecast is locked in before the result and scored in public: http://intarc.app/proof

On two years of our own apps:
→ Weeks it said to cut returned $0.55 per $1 by day 90. Weeks it kept returned $1.51.
→ 30-day forecasts missed by 16%. Simple baselines missed by 28–30%.
→ At day 365, we're no better than the baselines. We're transparent about that, too.

Try it with sample data, no sign-up: http://intarc.app/app?demo=1

🎁 Founding-studio offer:

3 months free for the first 150 users with code PH3, available until 15 November.

We'll run your first payback check ourselves!

Forum Threads

p/intarc

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22h ago

How long do you wait before cutting an ad campaign for your app?

Question for anyone who buys users for a mobile app.
When a new campaign looks bad in week one, how long do you give it before you cut it? And what do you judge it on: installs, trials, first purchases, or do you wait for renewals?
We ask because we used to cut on week-one numbers at our studio, and kept finding out months later that some of those weeks would have paid back.
When we replayed two years of our own spend, the weeks our model said to cut returned $0.55 per $1 by day 90, against $1.51 for the weeks it kept.

Curious what rules others use. We'll share what we've learned in the replies.

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