I built InstantBook after running into a frustrating problem in my own service business… Leads would come in while I was working or off, and by the time I got back to them, they had already gone with someone else. It didn’t feel like a marketing problem — it felt like a response time problem. I tried a few tools, but most either felt too complicated, too expensive, or didn’t actually handle conversations in a way that felt natural. So I started building something simple for myself that could reply instantly, keep leads engaged, and help turn those missed opportunities into actual jobs. What started as a small internal tool turned into something I realized a lot of service businesses deal with, so I kept refining it into what InstantBook is now. Biggest thing I learned while building this: speed-to-lead matters way more than most people think. Even a short delay can be the difference between winning or losing a customer. Still early, so I’m really looking for honest feedback — what works, what doesn’t, and what you’d want to see improved.