@mikeseeh We picked this idea because we are our own customer - all of us are huge and passionate sports fans. Before launching Inscouts, we mainly used WhatsApp (special groups for different friends and interests - for instance, one group for ManU & Bayern Munich because of "Basti Schweinsteiger", another one for "NHL-related stuff") to discuss our favourite leagues, teams or players. There were no apps/platforms available that drive social conversations in sports most effectively with ratings. This was the reason why we decided to finally go for it (we saw the gap, and felt the need as a fan).
As mentioned above, conversations are not really genuine and often a lot of “Blah Blah”. It's challenging for fans, as there are too many choices, especially during live games. Fans can’t connect in authentic ways. Fans can’t rate favorite teams. Fans can’t rate individual players. As a result, it's pretty hard to get fans in the stands and back home on the couch to engage.
So, what's new about it? This is quite simple => Inscouts is all about *** performance ratings *** - fans can rate their most favourite teams and players on a scale from 1 to 6 *** 1= poor performance, 6= outstanding *** across leagues & sports to compete with their friends and peers (think: leaderboards & rankings).
Our goal with Inscouts? We want to create the best fan engagement platform available that covers the entire "fan journey" (pre-game, live, post-game - all gamified). Each user gets a "performance-score" for each game based on his individual predictions (pre-game), and ratings (live/post-game) compared to the entire crowd.
@gekitz this talk addresses not only how fan behavior is changing, but also explores opportunities for sport brands to recognize and capitalize on these emerging trends: http://www.sloansportsconference...
I guess that data collected will drive sports in a direction unimaginable. However, the entertainment value of sharing these data creates a host of new possibilities for both TV and social networks. Let's see how this plays out in the future!
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