Over the last few years major sports events changed from being consumed through a single channel (📺 TV) to rich multi-channel experiences 📺🖥💻📱🤖 including fan engagement before and after the actual games.
It is a bit like the best practices of e-sports finally coming to mainstream sports events. The UEFA EURO 2016 (huge soccer event in Europe) and Inscouts (predicting games, discussing with friends, getting rated on accuracy …) is a good case study for where fan base engagement this is heading. 🎯🔥😂👑
I expect that we'll see way more in this direction going forward as 📘 Facebook, 🐣 Twitter, 📺 Youtube and others are starting to partner with ⚽️🏀🏈⚾️ major sports events this year.
Facebook: http://newsroom.fb.com/news/2016...
Twitter: https://nflcommunications.com/Pa...
YouTube: http://m.thedrum.com/news/2016/0...
findable.