INKWORTH

What's your PR coverage actually worth?

7 followers

What's your PR coverage actually worth?

7 followers

PR might be the most misunderstood channel in marketing. When asked about ROI, PR teams use metrics they don't actually move much: reach, awareness, advertising equivalency, share of voice, *vibes*. None answers what a CMO wants to know—do I put $1 or $1M of incremental budget into PR or something else? And AI Overviews are making it worse by amplifying the importance of PR and reducing measurability even more. Enter INKWORTH: a free, easy way to get an annual value range for your coverage.

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Launch tags:Public Relations•Analytics•Marketing

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Framer AI AgentsDesign and publish professional sites with AI

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Hey PH — I'm Nick, I built Inkworth because I spent the first chunk of my career in comms watching CMOs nod politely at PR metrics slides and ROI estimates that nobody believed. Now as a VP of Marketing at a fintech company, I constantly think about this problem with our own PR + comms. Inkworth is my attempt to give comms teams a defensible number—free and open source. Three things I'd love your take on: 1. Does the annual framing (vs Day 1) work? 2. We give a range of value based on paid editorial rates—does this work or would you rather see a single number? 3. The publication database is meant to grow — what outlets would you want to add? Happy to answer anything. DMs open.

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4mo ago

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