Nicholas Lembo

Startup Marketer

About

I'm a startup and tech marketer who's worked for 15+ years across consumer tech, fintech, and climate tech. Currently VP Marketing at Coast, the spend management platform for the trades.

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Maker History

INKWORTHWhat's your PR coverage actually worth?
Jun 2026

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Joined Product HuntApril 2nd, 2016

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8d ago

INKWORTH - What's your PR coverage actually worth?

PR might be the most misunderstood channel in marketing. When asked about ROI, PR teams use metrics they don't actually move much: reach, awareness, advertising equivalency, share of voice, *vibes*. None answers what a CMO wants to know—do I put $1 or $1M of incremental budget into PR or something else? And AI Overviews are making it worse by amplifying the importance of PR and reducing measurability even more. Enter INKWORTH: a free, easy way to get an annual value range for your coverage.