Hey Product Hunt! I built In The Kibble because a dog food bag tells you surprisingly little. How much real protein is in it? How much of it is starch? Is the brand behind it clean? The label doesn't answer any of that directly. So we read the bag and do the work: - Protein you can compare across brands, dry and wet - Estimated starch for every recipe, a number no bag prints (the average kibble in our index is around 38%) - 2,274 foods and 1,443 ingredients indexed, with full ingredient lists - FDA recalls matched to brands, so a flagged manufacturer shows on every recipe it makes - A shortlist built from your dog's age, breed, weight, activity and allergies - News on launches, recipe changes and discontinued foods, plus a "Can my dog eat...?" guide for 115 human foods Every figure comes off the label, not from an opinion. There's also a recall alert email that only goes out when a dog food recall is published. I'd love feedback: which food should we add next, and what number do you wish every bag showed?

In The Kibble

Dog food decoded: protein, starch and beyond

Dog food decoded: protein, starch and beyond