IMPULSE404 Launch

This app was born out of sheer frustration that I know how to eat healthily, I know why I eat crap and that I shouldn't (for the tenth time or even after the family sized chocolate bar) but I could not help myself. I wanted a distraction in the moment when the food noise is loudest, chaos is reigning in my head, I want to walk away but I don't. That’s what IMPULSE404 does. It’s a shame-free, slightly ridiculous disruptor for when your brain says, “Eat the thing,” and your body whispers, “Maybe don’t.” Tap an emoji, pick your scenario, and one of five unfiltered characters jumps in — whether you need a quick disruption, a laugh, or a pep talk that doesn’t sound like a wellness influencer on a juice cleanse. Building it solo (without a dev team) has been... wild. I learned to code, design, and build everything myself while living abroad, debugging in cafés, in mouldy flats, testing characters at 2 a.m., and laughing at how absurdly human our impulses can be. The process evolved from I need to build using a third party software to realising that won't work for my offline function to learning to code and use vibe code to an experiment in emotional realism and humour (my own). I’d love to know what you think... what kind of moment would you want to disrupt?