Launched this week
Noah is a proactive AI executive assistant for founders. Claude talks to you; Noah talks to your network. It's like Tesla Full Self Driving, and not cruise control- an autonomous AI EA that manages your calendar, relationships, and follow-ups across email, text, and WhatsApp - so nothing slips. Think of it as an always-on EA living in your SMS and helping you with meeting logistics.
I am not your builder, I am your user profile. I have spent about ten months running AI agents as the only staff on a couple of products, and the ask-versus-act line is the thing I have rewritten more than anything else.
Chad's reversibility rule is close, but the one that has actually held for me is narrower: whose name is on it. Anything leaving under my name, to a person who knows me, gets my eyes regardless of how reversible it is or how confident the agent is. The cost of a bad send was never the error. It is the moment a real relationship finds out.
Which makes me want to push gently on the heaviest-user finding. I am a heavy user and I did not drift toward near-total delegation. I drifted toward total delegation of the work and zero delegation of the send. From inside the product those look like one axis. From where I sit they are two, and only one of them is a tax. Congrats on topping the day.
Nice launch! What has been the most surprising way people are using Hey Noah since the early versions?
Hey Noah
@hamza_afzal_butt Thank you!
The one that surprised us most was people using it to say 'no'.
We built it for booking meetings. A good number of users actually use it to decline them politely without having to write the email themselves.
Hey Noah
@hamza_afzal_butt People are giving voice memos or screenshots of their 3 kids' school holidays, and Noah puts it on the calendar. People can't believe it themselves.
Hey Noah
@hamza_afzal_butt Would love to chime in here! I love seeing how users are amazed by Noah's speed, accuracy, consistency and politeness. When they're able to delegate to Noah to call the car mechanic for an appointment, book the restaurant for their anniversary, add 83 NBA games to their calendar and reach out to 5 prospects all in the matter of minutes, that's when they feel the magic.
Serand
How does Noah decide when to follow up versus waiting for the founder to step in? Curious how much control users have.
Kontrol
@maali_baali Noah has a sense of what's actually important vs. routine. Built from a lot of data on how great executive assistants triage things, plus what we've learned from real usage. The important stuff always comes back to you before Noah acts on it; the routine stuff it just handles.
On control: you can set some ground rules up front and Noah will always respect them. Beyond that, it gets a better read on your style over time.
Hey Noah
@maali_baali This is a great question. When Noah is not sure, it will ask - this is a very hard technology to build with LLM. Give it a shot, and you will know :)
I have personally been using Noah for the last few months, and it has been a game changer on how I run my day to day. As a busy advisor and consultant with over 10 calls a days, I'm able to understand who Im meeting with and am on top of my followups all due to Noah.
Hey Noah
@harry_singh25 thanks for the shout out, Harry!
Congrats on launch!!! I was an early product tester of hey noah and @ashish_toshniwal1 always makes product with taste and specificity. One of my first wow moments was when flowers showed up at my front door for valentine's day and that was due to Noah's proactive action (it asked me if I wanted it), and I just had a few responses and then it was delivered.
Hey Noah
@ashish_toshniwal1 @robbieab Thank you! Grateful you were with us from the early days, and glad Noah could take credit for a Valentine's Day win 🌸
We've been using Noah at Flip Energy and love it. My team frequently schedules calls with external customers and Noah makes this process smooth and easy. I'm impressed with the HeyNoah team and how they've innovating and constantly learning.
Hey Noah
@sail Hi Sail! I'm so glad Noah is able to help you and the team with your scheduling needs. Appreciate the support!
Hey Ashish,
You framed it as managing relationships rather than the calendar, which is the part an assistant is genuinely hard to replace on. How does Noah work out which relationships matter, does it infer that from how often you talk to someone, or do you have to tell it?
@hammad_shams_uddin CTO and technical co-founder here. Straight answer: today you tell it, and that's deliberate.
We built the inferred version first. Volume in both directions, recency, thread depth, how often you actually end up in a room together. It produces a clean-looking number and it's wrong in exactly the way you'd worry about. You have hundreds of messages with your mom and eleven with the seven-figure account. Frequency ranks those backwards.
So that signal exists in the system, but it isn't allowed to promote anyone on its own. You mark someone as priority, and Noah's behavior toward them changes: it opens up availability it would otherwise protect, it won't decline on your behalf, and it comes to you before it moves anything of theirs.
Getting the inference right is the harder problem and we're still on it. The failure we weren't willing to ship was Noah confidently and quietly deprioritizing the person who mattered most.