Hammad Shams Uddin

I'm in the marketing phase, where I'm trying to scale my first tool without the help of paid advertising.

• I'm trying to talk about it on my own social networks (while I have the link pinned to my profile)

• I'm helping people in the comments answer questions about the problem

• I'm going to create content for social networks around the problem

• I want to appear in as many articles as possible (third-party websites, newsletters, my own blog, etc.)

• Launch in directories

It s been exactly 3 weeks since I published my extension to the Chrome Web Store, and my daily active users have currently plateaued at 35.

I m still trying to figure out how to get my first 100 active users (ideally by the end of August) without just plastering it all over LinkedIn, putting my personal brand behind it, and potentially using that to validate whether the tool is worth it.

Two months ago I asked here how people stay aware of what their agents are doing, and @getosmo replied with something that has been quietly rearranging my roadmap since.

I had been treating "can you undo it" as the line for when an agent should stop and ask. He took that apart. Irreversibility over-fires and under-fires, he said. It over-fires on things that cannot be undone but that nobody cares about, like the agent writing a log line. It under-fires on the ones that really hurt: a mass email to 50k users, or a migration you can only roll back after downtime. "Reversible on paper, ruinous in practice."