Heurilens
AI website analysis tool for UX, clarity & trust...
6 followers
AI website analysis tool for UX, clarity & trust...
6 followers
An AI-powered UX analysis tool for websites, based on Nielsen’s heuristics, UX laws, and cognitive psychology. Get instant insights and clear fixes to improve UX and conversion rates.
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Love the focus on Nielsen’s heuristics and UX laws. Curious how the tool prioritizes issues by impact on conversion vs. usability?
@mohammed_fazalur_rahman Great question — this is actually one of the core problems Heurilens is built to solve.
Heurilens doesn’t treat all UX issues as equal.
Each finding is evaluated across two parallel dimensions:
1️⃣ Usability impact (heuristics & UX laws)
We map every issue to Nielsen’s heuristics and cognitive UX principles (clarity, feedback, error prevention, consistency, etc.) to understand how much friction it creates in task completion.
2️⃣ Conversion relevance (behavioral & intent signals)
In parallel, we look at where the issue appears (hero, CTA, form, pricing, navigation) and what user intent is present in that section. Issues closer to decision-making or action points are weighted higher for conversion impact.
Instead of a single generic score, Heurilens outputs:
Section-based insights (what breaks UX and where)
Impact labels (high usability risk vs. high conversion risk)
Clear prioritization: what to fix first depending on your goal (reduce friction vs. increase conversion)
So a minor visual inconsistency won’t outrank a CTA visibility issue — even if both are “usability problems.”
The goal isn’t to list issues, but to turn UX signals into decision-ready priorities.