Hacking Growth

The definitive playbook for growing your business

28 followers

The definitive playbook for growing your business

28 followers

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Bese

Funny, I get asked all the time if you could recommend one book to read - what would it be? I always struggle with this question because there's so many to choose from and nothing has really made its way above the fray...until now. Was lucky enough to get a sneak preview of this book early and its definitely the best book I've read on growth and marketing + doing it in a healthy, sustainable way. Congrats on the launch @morganb @seanellis

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9yr ago

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Maker

@everette Thanks Everette, means a ton coming from you 🙏🙏🙏

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9yr ago

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Maker

Thanks @everette !

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9yr ago

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Maker

Thanks for sharing Hacking Growth, @hnshah! Hey everyone, Sean and I have spent the last couple of years trying to put together a definitive playbook on how to create sustainable growth. Hacking Growth is the outcome. It's not a recipe book of hacks but rather an overview on how to build your company for growth and run the high-tempo experimentation process necessary to drive growth. The book is broken down into two parts: Part I: The Method, which covers building a growth team, ensuring your product is a must-have, finding your growth levers and experimenting at a high tempo. Part II: The Playbook, which shows you how to apply rapid experimentation to drive growth across your entire customer journey: acquisition, activation, retention and monetization. It's received really great early feedback from lots of people we respect, and we hope you'll check it out. If you pick it up, email us the receipt at hackinggrowthbundle@gmail.com for an invite to a special live Q&A Sean and I are doing in a couple of weeks. 🙌🙌🙌

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9yr ago

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Maker

@bentossell Hey Ben, yes, this is the result of all the research and case studies in Growth Engines. It took a bit longer than we thought to synthesize and put it all together, but Hacking Growth takes all that we've learned through our careers and our research and interviews and boils it down into a framework that can work (hopefully) for any company. Looking forward to your thoughts!

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9yr ago

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Maker

Thank you for sharing @hnshah ! This book was definitely a labor of love and we're very excited to finally have it be publicly available. It was not a easy task to distill decades of experience and research into a single actionable book, but that was our goal for Hacking Growth. I'm confident that all readers will significantly increase their abilities to accelerate sustainable growth for worthy products. Looking forward to everybody's feedback!

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9yr ago

Operation Pie

@morganb is it going to be in audio format? // @hnshah

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9yr ago

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Maker

@sethlouey @morganb @hnshah Yes, it's available on Audible now with narration by Morgan and me.

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9yr ago

@morganb @hnshah @gmail Thanks for sharing. I'd like know if there are provisions for sending feedback after reading the book.

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9yr ago

Very cool to see this narrated by Morgan and Sean over on Audible too. Will give this a listen when released 👍 http://www.audible.co.uk/pd/Busi...

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9yr ago

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Maker

@fredrivett Audible version is live in the USA now (I just downloaded it). Not sure about UK. Yes, Morgan and I both did the narration, which was a pretty interesting experience.

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9yr ago

Hello Tech Pros: Interview with Radoslav Stankov from Product Hunt

Two of the best marketers I know, Morgan and Sean, have written (finally!) THE guidebook to growth hacking and marketing. If your mandate is to drive high leverage and consistent growth, then this book is your new best friend. :)

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9yr ago

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Maker

@pv Thanks for all the support and help along the way Patrick! 🙌🙌🙌

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9yr ago

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Maker

@pv Thanks, awesome to finally capture the details of the concept in a book that you and I conceived several years ago over drinks with @hnshah .

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9yr ago

ChartApps

Hi, is it possible to see the book chapters without buying it? I have read "Traction" from "Gabriel Weinberg" and I enjoyed it a lot. How do you think your book compares to that one in terms of methodology, approach and focus?

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9yr ago

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Maker

@robert_eiter Hi Robert, Amazon supports "look inside" for this book, so you will be able to see the chapters. I think this book is a great complement to Traction. We cover some of the same material around channel exploration, but we lay out a lot more detail about how teams can work together to scale growth over the long term. Our book is also quite a bit longer. The Audible version is more than twice as long.

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9yr ago

Pinku

congratulations @seanellis and @morganb! given the nice comments here will give a try right now! did you find any other must-have book in your journey? any book recommendation for product management?

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9yr ago

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Maker

@martagonz @seanellis Thanks Marta, please let us know what you think. There are so many good books out there, I shared a list of a few of my favorites here: https://growthhackers.com/amas/m...

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9yr ago

Pinku

@morganb @seanellis listening to it now! thank you!

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9yr ago

Mailbird

Like I mentioned in my post https://medium.com/@alexisdolle/... I think this is the best book ever written on Growth Hacking :) A lot to learn for all Marketers! Great Job @SeanEllis and @MorganB

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9yr ago

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Maker

@alexisdolle @seanellis Thanks Alexis, we really appreciate it!

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9yr ago

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