Launching today
Growth Opt Playbook
Turn campaign data into your next marketing move
22 followers
Turn campaign data into your next marketing move
22 followers
A free, browser-only workspace for performance marketers. Upload a campaign CSV or connect Google Sheets to diagnose performance shifts, budget headroom, creative fatigue, experiments, and marketing response(MMM,Regression Model and Cannibalization check)—without sending raw data to a server.
Growth Opt Playbook
@noelnme_gondry Running campaigns, the recommendation is rarely the bottleneck, trusting the attribution behind it is. If the "next move" depends on multi-touch data that's half-broken, the advice inherits that noise. Where does it pull from, and how does it deal with messy or conflicting attribution before suggesting a move?
Growth Opt Playbook
@artem_fedorovich We don’t impose our own attribution model or reconcile multiple attribution sources into an artificial “single truth.”
We analyze the data and attribution basis the marketer chooses to provide.
Our role starts from there: we validate the structure and quality of the dataset, flag issues such as missing periods, duplicate mappings, sparse coverage, and collinear channels, and then apply the appropriate statistical method.
If the evidence is weak, we label the result as exploratory or inconclusive rather than presenting it as a confident recommendation.
In short, we’re not an attribution platform. We’re a statistical decision-support layer built on top of the marketer’s chosen source of truth.