Free AI-powered tool that scans any website for greenwashing in 30 seconds. Built for the EU ECGT Directive (enforceable Sept 2026). Uses ClimateBERT NLP to detect banned green claims like "eco-friendly", "carbon neutral", "sustainable" — and maps each violation to the specific ECGT article. Fines: up to 4% annual turnover. 230+ EU eco-labels analyzed, 28 banned terms database. Free tier forever, no signup. Pro plans include monitoring alerts, API access, and embeddable compliance badge.
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Maker
📌
Hey Product Hunt! 👋
I built GreenClaims Scanner because I watched a client almost get flagged by
an EU regulator for using the phrase "eco-friendly" without third-party
certification. That's it. That's the whole backstory.
Here's what's actually happening in the EU right now: the Green Claims
Directive (ECGT) becomes enforceable in September 2026. Companies that make
vague environmental claims on their websites — things like "sustainable",
"green", "carbon neutral", "eco-friendly" — will be required to back them up
with independent third-party certification or face fines of up to 4% of annual
turnover. No warning period. No grace period after enforcement starts.
The problem? Most marketing teams have no idea which claims are now
problematic. Legal teams aren't reading ECGT articles for fun. And until now,
the only dedicated tool in this space — Greenifs.ai — quietly shut down,
leaving a gap nobody filled.
So I filled it.
The tech: GreenClaims Scanner uses ClimateBERT, a transformer model fine-tuned
on 2 million+ climate and sustainability texts. It doesn't just match
keywords — it reads context. A phrase like "FSC-certified wood" passes. "We
use sustainable materials" (no cert, no evidence) fails. The scan maps each
flagged claim to a specific article of the ECGT directive, so your legal team
has something actionable.
What's free: 3 scans/day, forever. No account needed. Paste a URL, get results
in 30 seconds.
What's in the paid tiers: weekly monitoring alerts, PDF compliance reports,
REST API, and the embeddable compliance badge (live on your site, auto-updates
with each re-scan).
I'd genuinely love feedback on the detection accuracy and the report format.
What would make this useful for your workflow? 🌱