Launched this week
Google Analytics Attribution Cleaner
Make sense of GA4's messy source/medium reports
3 followers
Make sense of GA4's messy source/medium reports
3 followers
Google Analytics shows where your traffic comes from, but splits each source into multiple variations. For example, traffic from ChatGPT can be shown as four different entries: as referral, organic, (not set) and (none). The same fragmentation happens with other channels, so it is very hard to get a clear high-level picture what drives traffic. GA4 Attribution Cleaner groups them automatically and for free. No signup.
