Google Analytics Attribution Cleaner
Make sense of GA4's messy source/medium reports
3 followers
Make sense of GA4's messy source/medium reports
3 followers
Google Analytics shows where your traffic comes from, but splits each source into multiple variations. For example, traffic from ChatGPT can be shown as four different entries: as referral, organic, (not set) and (none). The same fragmentation happens with other channels, so it is very hard to get a clear high-level picture what drives traffic. GA4 Attribution Cleaner groups them automatically and for free. No signup.
Hey Product Hunt! 👋
Last week, I was writing an article about working in Google Analytics. When I read the draft, I realized that I advised my readers to manually select and combine rows in Excel. Then I recalled that it’s already 2026. We surely need a more practical solution. So I created it.
Just upload your CSV export from source/medium report → sources categorized into Search Engines, AI Chatbots, Social & Messengers, Paid Ads, CRM/Owned → interactive charts + clean export.
If you see a problem with attribution, use Configure mapping rules options to refine the approach for your case.