Our mission at Front is to help people communicate better. Usually, it means building the best communication software possible, but today we’re doing something different. We’re releasing a collection of emails that we think have great copy, so the PH community can get inspiration for their own communication.
I know a few initiatives similar to this one were launched recently but I guess:
1. you never have too many examples
2. our approach is really focused on the copy, not the design of the emails.That’s why it’s plain text: easy to search, easy to copy and paste the content and adapt it to your own “style” :)
Looking forward to your feedback/suggestions!
@bentossell thanks Ben! we're looking for emails that are simple, short, no boiler plate (sometimes with light humor, sometimes just very sincere, etc.)
@collinmathilde Love it! I'm fascinated by companies that build products in public! I can imagine that publishing your roadmap to the public is a big (maybe scary) step! What has been the impact of this to the company? And to you personally?!
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@collinmathilde WOW! This is sooo useful and I like the way you made it so simple via appropriate categorization. Kudos!
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This is a great reference to have on my bookmarks, but how are you planning on growing or monetizing?
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Hi @charlie_chenghis thanks for the comment. This isn't our product, just a collection for great content the team Front team has found. Our core product is www.frontapp.com and you can find our pricing plans here: https://frontapp.com/pricing I'd be happy to walk you through a demo if you're interested :)
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As a writer I find this to be an interesting concept. Mathilde, can you tell me are there any criteria you use to determine what's "great" copy? To me, a lot of the examples on the page felt pretty standard. But I like the concept of what you're trying to do. I would suggest taking a look at some brands who go way out there... J. Peterman would be a great one to start with. Excellent storytelling. Thanks.
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Can we click the upvote button more than once?
I had the "Good Email Copy" idea in mind for years. It's a pleasure to see that and I hope it will succeed!
@collinmathilde Mathilde thanks for this collection. Two questions:
1. Why you decided to save only text without original design?
2. What do you do to keep all the email texts up to date?
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Been using some of these ideas on my Pardot campaigns. Love this idea for email copy. Any chance of filtering companies' drip sequences?
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