@UXAndrew I haven't seen this but GameFly has been around a while, launched shortly after Netflix started to blowup. They've tried to move toward digital distribution (physical disks continue to vanish) but I'm not sure how well they're doing, considering Steam's dominance.
So it's like GameFly but instead of renting it you buy it and sell it back? Depending on quickly you play games that could definitely work out to be cheaper.
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@sbyrnes You get to set your own re-sale price from the start too...the economic model here is what led me to post...
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