Fuzzy AI
We warm your prospects before reaching out
1.6K followers
We warm your prospects before reaching out
1.6K followers
Cold outreach gets ignored because prospects do not know you yet. Fuzzy warms them before you ever reach out by finding people already engaging in your market, helping you stay visible through content and thoughtful comments, then launching personalised LinkedIn and email campaigns in your voice. Research, enrichment, sequences, replies and team workflows live in one place. Customers call it intuitive, seamless and more comprehensive than the tools they used before.
the "thoughtful comments" part is where I'd want more detail before trying this. if those comments are AI-written and posted under my name on other people's posts without me seeing them first, that's a real reputational risk if the tone is off even once. is there a review step before anything goes out under my identity, or does it just post?
@galdayan Yes, you can require a review before anything goes out. Fuzzy drafts the comment, but you can read, edit, approve, or skip it. Autopilot is optional, so it doesn’t have to post under your name without you seeing it first.
We also built Memories for exactly this reason.
It learns your writing style, viewpoints, experience, company context, and campaign goal, so the suggestions are based on things you would genuinely say, not just generic AI trying to mimic your tone.
But we don’t treat that as a substitute for your judgment. If something carries your name, you should be able to stay in control :)
@serenalam good to hear the review step is there by default and not just a toggle buried somewhere. Memories learning my actual writing style rather than generic AI tone is the part that'll matter most for whether the drafts are even worth reading versus rewriting from scratch. would still want to see a few drafts before trusting it on anything public, but this answers the concern honestly.
@galdayan That’s completely fair, and honestly how I’d recommend anyone start. It's a big reason why we made these a big part in what we do at Fuzzy!
Keep review mode on and judge Fuzzy against a handful of real posts from your actual prospects. You shouldn’t have to trust it before seeing the output (especially since different ai can go in many ways :P )
Happy to run a few drafts using your own Memories and context so you can see whether they’re genuinely useful before anything goes public :) If you still have to rewrite every comment from scratch, then we haven’t done our job well enough and would love feedback! Let me know how you go
@serenalam that's a fair ask actually, and a smarter test than anything I'd have come up with on my own. I'll pull a handful of real posts from prospects I'm already tracking and send them over. curious mainly whether the tone holds up on the more technical/dry posts, not just the easy conversational ones - that's usually where generic AI voice gives itself away fastest.
Since Fuzzy handles everything from research to comments to outreach to replies in one workspace, how do you prevent the 'thoughtful comments' step from feeling templated across hundreds of prospects — what stops it from just being scaled-up cold outreach with extra steps?
@av777a Honestly, if you used it to leave generic comments across hundreds of posts, it would be exactly that, and we don’t think that works.
Fuzzy first helps you find the right people and conversations. Each comment is then drafted using the context of that specific post and your Memories, including how you write, what you care about, your experience, company context, and campaign goal. It isn’t just inserting someone’s name into a template.
You can also review, edit, approve, or skip every comment and control the volume. The AI helps with the research and the blank page, but you still decide whether you genuinely have something useful to add. If you don’t, you shouldn’t comment :)
@serenalam Cool, thanks)
@av777a hope you have fun and get good results from Fuzzy!
The "warm them up before outreach" approach is smart — most cold email tools skip the part where you build recognition first. Does Fuzzy actually track whether someone engaged with your content before triggering the outreach, or is it more of a timeline-based sequence?
@ringo_td5 Good question! Yes, Fuzzy can track whether someone has actually engaged with your content before outreach. It isn’t just a timeline that sends on day X regardless of what happened.
You can choose which signals and interactions matter, how much warming you want, and the timing and spacing for each campaign. So outreach can start based on real engagement, while you still control how quickly the sequence moves :)
Congrats on the launch, Serena. The 4% to 14% cohort you shared in the thread is the number that makes this interesting: warming as a measurable stage instead of a vague brand effect. My question is about audiences that live mostly off LinkedIn. We sell to healthcare professionals, and the busiest ones barely post, they read quietly if they show up at all. Does Fuzzy still find enough surface to warm an ICP like that, or does it need prospects who are actively engaging in-feed?
@clemente_lopez1 Really good question, Clemente, and we get this one a lot. The move from 4% to 14% wasn’t about sending more messages. It came from building familiarity before the outreach starts.
For our healthcare customers, we have done a layered approach, with linkedin and viewing. Funnily enough while they aren't 'active users' they are 'active lurkers' :P
Some of my biggest customers have never liked or commented on a single post of mine to this day. But they had still seen me showing up in their feed, sharing content, and commenting on posts from people around them. So quiet doesn’t necessarily mean they haven’t noticed you!
That’s how we’d approach an audience like healthcare. Fuzzy can help you show up around the wider account, including relevant peers and stakeholders, then follow up through LinkedIn or email with something specific to that person.
If someone truly isn’t active on LinkedIn at all, there is naturally less surface to work with. In that case, we’d lean more on research, account context, and personalised email rather than pretending a signal exists when it doesn’t :)
@serenalam the active lurkers framing is the part I am keeping. Some of our best accounts never react to anything, then show up on a call already knowing the product. Quiet was never absent, I just had no way to measure it.
The move I find smartest is warming around the wider account instead of the single buyer. In small healthcare practices the person who signs rarely hears about you first, it comes through a peer or the office manager, so showing up around that circle is closer to how the decision forms. And I respect that you skip the signal when it is not there instead of faking one. On a truly-absent ICP, does Fuzzy tell the user plainly there is no surface, or just quietly shift to email?
I’d like to know how the commenting works. Does Fuzzy draft comments for review, or can it post them automatically? Automated comments can go wrong quickly, so that part matters to me. I enjoyed checking out the product. Congrats on the launch!
@liana_preston Thank you so much for you kind words Liana!! So you can choose either :)
Most of our customers choose review first THEN go fully agent mode.
In review mode, Fuzzy drafts the comment and you can read, edit, approve, or skip it before anything goes out.
Autopilot is optional, so you never have to let something post under your name without seeing it first.
We also built Memories to learn your writing style, viewpoints, experience, and company context, so the drafts are grounded in things you would actually say. I completely agree that automated comments can go wrong quickly, which is exactly why we give you control :)
One thing that would help a lot is a built-in A/B testing tool for the LinkedIn and email copy so I can see which hooks get more replies without juggling spreadsheets.
@fikretseymenler Such a good idea!! Built-in A/B testing across LinkedIn and email would make it sooo much easier to see what’s actually working without juggling spreadsheets.
We’ll definitely add this to our roadmap. Thank you for suggesting it :)
I like the idea because yes, you have low chances of getting a response from a cold outreach. But I feel like there's an issue which is authenticity because if I found out that someone had been warming me up with AI comments I'd have a different view on the person.
@reda_roqai_chaoui I completely understand, and honestly I agree!
If AI is leaving generic comments just to get someone’s attention, that feels inauthentic and I wouldn’t want it under my name either 😮💨
Fuzzy is designed to help with the research and the blank page, not invent opinions for you. We have Memories which uses your actual viewpoints, experience, and company context to draft something relevant.
You can then read, edit, approve, or skip every comment before it goes out. Autopilot is optional.
And if you don’t genuinely have something useful to add, skipping the comment is the right answer. For me, the person still has to mean what gets posted :)