I love how they've built in a timer. It's a great wrinkle to incentive people to leave push notifications on and engage with content quickly. For content that is likely to be ephemeral or appear on a real-time platform, its value diminishes very quickly. I wrote a bit about this "half life of social content" here
@EAWharton - I honestly haven't looked at it for years so I'm not certain but it seems like many apps like that try to brand themselves as an "app to meet people" but really, we all know, it's about finding a date.
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Adding urgency to the sharing with friends / snapchat kind of experience?
Ambition Today - Shahab Kaviani of CoFounders Lab, Breezio, and Hyperoffice
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