Funding Flywheel
Fundraising isn't a funnel. Pitch deck and product, eh.
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Fundraising isn't a funnel. Pitch deck and product, eh.
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Using methodologies drawn from McKinsey's recognition the Marketing Funnel is dead, this is a look at how founders can accelerate a flywheel to constantly keep potential investors in mind and engaged. Stop pitching VCs in hopes that they'll convert.
