Funding Flywheel: Fundraising isn't a funnel. Pitch deck and product, eh.

Developing ideas about how to hold investors in mind in a flywheel rather than thinking of the process of fundraising as a funnel or with a "close" at some end point. Appreciate feedback. Familiar with the concepts of centripetal force? Direct energy at the center around which our wheel is moving. As momentum is applied to our center, a greater velocity is experienced as we move further from that middle. Before being funded at all, our audience here is investors; just as founders should have in mind audiences of potential customers and partners. We’re creating velocity with the investors, in whom we hope to create awareness and opportunity. As our wheel spins, some, before being our investors, become supporters. These are investors who take the time to have coffee, introduce you to others, and join your LinkedIn page. Such supporters are relationships that you’re developing with people meaningful to your venture, people who can and will get more involved, with advice. Some supporters become advisors to our startups and with even greater momentum, advisors become your investors; investors who keep spinning the wheel.