Fraya: The design-first commerce OS for small businesses

Hey Product Hunt. I'm Lance, the founder of Fraya. A product designer for more than 15 years, I have worked at startups, design agencies and large enterprises, and since 2017 I've run my own design studio, Exo Studio, working with more than 50 clients, including Robinhood. I kept seeing the same gap in small business: too many tools, too much cost, and months of spinning wheels before a single sale. So I built Fraya, with a lot of help from Claude Code to replace the $250+ tech stack. You describe your business in one sentence, and Fraya designs the site, builds the store and connects checkout to your own Stripe. Every Monday it drafts the week's posts, emails and review requests. You approve everything. Nothing goes out without your yes. A few things I'm proud of: • It's free to publish and sell. 1% only when you sell, no trial clock. • Your money goes straight to your Stripe. Fraya never holds it. • Every site is built so ChatGPT, Perplexity and Google can read it. • Already on Etsy or Shopify? Import your listings, photos included. It's in open beta, so I'd love honest feedback: what's confusing, what's missing, what would make you switch. Try it free: fraya.ai/start