Most PM tools help you organise decisions. Frank helps you make better ones. Unlike prioritisation frameworks that have you scoring guesses, Frank structures your thinking, challenges your assumptions with evidence, and uses pairwise comparison to build a ranking grounded in real reasoning not weighted gut feel. The result: decisions you can trace, defend, and learn from. A thinking partner, not a decision engine.
Hi Product Hunt š Michelle here, maker of Frank.
Frank started from a frustration I kept running into as a PM. I was making decisions I believed in but couldn't properly defend. The reasoning was scattered across Slack and Teams threads, half-finished docs, and my own head. When founder mandated decisions came down with gaps in evidence, I had no structured way to push back or even surface where those gaps were.
Every prioritisation tool I tried had the same problem, they helped me score ideas faster, not think about them better. Multiplying guesses with a framework isn't rigour, it just looks like it.
So I built Frank. It started as a prioritisation tool and evolved into something different, a thinking partner for the decisions that actually matter.
š§ What Frank does:
⢠Captures and enriches your ideas with structured context
⢠Gathers real evidence and challenges your assumptions
⢠Uses pairwise comparison to build conviction from the ground up
⢠Visualises your ideas across effort and impact
⢠Closes the loop with Release Reflections, tracking how decisions actually landed
š Already integrated with Notion, so Frank fits into how you already work not the other way around
š¤ Who it's for:
Solo founders and product leaders who make high-stakes calls, often without a team to pressure test their thinking.
š¬ What I'd love from you:
We're in private beta and this is our first public launch. I'm genuinely looking for feedback, does Frank solve a problem you recognise? Is there something missing you'd expect to see? Honest reactions are more valuable to me than upvotes right now.
š Product Hunt offer:
Beta access is free. The first 20 people who sign up via our PH page get a guaranteed spot in the founding user group with direct input on the roadmap.
hello@befrank.ai - happy to answer anything š
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