Hey Product Hunt — I’m the maker of Framlit. I built Framlit because in DevRel/PMM, product videos go stale the moment you ship an update. Changing a headline or a CTA often means re-recording screens, re-editing timelines, and waiting on someone who knows the video toolchain. The result is a weird bottleneck: a 1‑minute product change becomes a 4‑hour video update. My "client zero" moment was doing this myself over and over. I wanted a workflow where: - Developers build a reusable, brand-consistent video template once, - Marketers can update it anytime using natural language, - and you can export a production-ready MP4 in minutes. The approach evolved a lot during this launch. I started thinking "AI video generator," but quickly realized the real wedge is collaboration + editability. So I leaned into code-based templates as the source of truth, then built the AI chat editing layer on top so non-developers can iterate without touching code. As people started asking for reusable starting points, templates naturally became a distribution channel — which is why we added community templates + creator rewards. If you’re in DevRel/PMM and you've ever had the dreaded "can we update the demo video?" request, I'd love your feedback. Reply with your worst video-update pain story — I’ll help turn it into a template. Launch offer: start free with 50 credits.

Framlit

Figma for Video — AI turns ideas into motion graphics

Figma for Video — AI turns ideas into motion graphics