Spotlight by BackplanesMake every Claude Code & Codex session better than the last
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Most early-stage startups treat design as something to figure out later — we built Founding Designer to fix that.
The problem we kept seeing: founders were either hiring full-time designers too early, or shipping products without any design thinking at all. Both paths are expensive.
Founding Designer embeds with founders, PMs, and tech teams as a zero-to-one design partner — someone who asks why before asking what, talks in states not just screens, and makes design the unfair advantage instead of an afterthought.
We're AI-native, motion-forward, and business-aware. Our process evolved from simply making things look good → making things work for the business. Every decision we make is tied to outcomes, not aesthetics.
If you're building something from scratch — or breaking while scaling — we'd love to show up for your product.
