Fort Minor - Welcome [360 Official Video & Single]

The new 360/VR Music Video from Mike Shinoda's Fort Minor

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The new 360/VR Music Video from Mike Shinoda's Fort Minor

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Fort Minor - Welcome [360 Official Video & Single] gallery image

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Sleep Jar

Welcome to Product Hunt, @mikeshinoda! What are your thoughts on doing a "Fort Minor Underground" project with unproduced/raw tracks, similar to that of Linkin Park's?

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11yr ago

Product Hunt Maker Stories - Jane McGonigal

Maker

@nickschwab With so many social platforms and so much noise, I'd (theoretically) like to keep things simpler. Probably best place to do it is through the existing Linkin Park Underground, or just release them on fortminor.com ...haven't really thought about it :)

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11yr ago

Product Hunt

Hey @mikeshinoda :) I caught the Forbes "From Piracy to Prosperity" article you were recently featured in. You mentioned the importance of not only having a presence on all distribution platforms [both freemium (Spotify) and paid (Apple/Beats)] but also making sure to innovate within them, to provide the ultimate fan experience. Can you elaborate/give examples on the ways you innovate? And why those specific ways?

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11yr ago

Product Hunt Maker Stories - Jane McGonigal

Maker

@lejlahunts Innovation on those platforms can be very overt; for example, an artist might have a conversation directly with the company about a release. Think about Beyonce's choice to make videos for every song and release everything as a surprise, all at once. Our efforts up until now have mostly been more subtle, like being one of the first artists to support platforms' new services, like the in-store merch and concert ticket sales buttons in Spotify. And I'm looking forward to seeing what we can do with Apple Connect and Beats One. I'm proud of the super-compact marketing roll-out of Welcome, which involved a complex orchestration of all our social media and the 360 video, driving traffic to YouTube, iTunes, and Spotify.

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11yr ago

Sleep Jar

What tech was used to film the 360 "Welcome" video? Did you get your hands on a Google Jump? (https://www.google.com/get/cardb...)

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11yr ago

Product Hunt Maker Stories - Jane McGonigal

Maker

@nickschwab We filmed on a 4-Go-Pro cluster.

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11yr ago

Todoist

Hey, and welcome to Product Hunt, @mikeshinoda! I've been following you and Linkin Park for years now! So happy to see new material coming from Fort Minor! Why did you choose to do a 360 video for the song? Also, do you have in mind to continue writing more songs as Fort Minor? :)

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11yr ago

Longboard Mapp

Hey @mikeshinoda, great video, glad you came back. I've saw 15 longboards in this video, never saw you ride one. Is it possible to shoot 360 video while driving one of those? I'm not sure how big this camera is, but it seemed like a good idea for some next video.

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11yr ago

@mikeshinoda you did a good and great job one this song also I listen to it like almost every time guest but you did a good job and My 1st question is when you started working on a new fort minor song. When did you know you had to make a new song on the fort minor album and My 2nd question is How did you come up the song Welcome?

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11yr ago

Holyvent

Btw, I was at your talk at Collision in Vegas, really inspirational, especially resonated with us at @holyventcompany! Totally share the same vision of what the video in the music industry should be, and how it has to serve artists :)

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11yr ago

Product Hunt Maker Stories - Jane McGonigal

Maker

@julien_jorda Thanks! Big changes are happening now, content is seeping into a bunch of new territories and platforms (for example, the massively popular messaging app Line is now selling music. Not to mention the obvious Apple / Spotify topic). I also believe there might be an opportunity for the tech community to go to bat WITH the artists in a way that the labels and networks never could. Only time will tell.

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11yr ago

Holyvent

@mikeshinoda @julien_jorda Totally agree on that. I feel that too many artists get frustrated/suspicious about technology in general and are afraid of ticket cannibalization/ misuse of their music/image, due to abusive and monopolistic behavior of labels, platforms etc... I also think time has come to break this paradigm.

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11yr ago

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