Forget The Funnel

Here's one word that comes to mind when thinking about @clairesuellen and @ggiiaa: generosity. They've been giving giving giving to the SaaS community for years. If you work in SaaS, do check them out, you won't regret it.

Hi, Product Hunt 👋 (and thanks for hunting us, @hnshah )! Co-founder of Forget The Funnel here, alongside @ggiiaa . We're excited to share that, thanks to a ton of support from the SaaS community, Forget The Funnel has grown into something *completely new* since its original launch in 2017. We first launched 3 years ago with a simple mission: help SaaS leaders get out of the weeds of piecemeal marketing tactics, and build marketing & growth strategies that actually work. Since then, thousands of SaaS marketers, founders, consultants, and product leaders have tuned into our weekly workshops, live Q&A's, and expert interviews. Since then, we've produced hundreds of SaaS growth resources. We've listened to thousands of SaaS growth leaders on what challenges they're facing. We've worked directly with nearly 100 different SaaS companies, as consultants, mentors, and advisors over the years. And we've learned what's missing from most other well-known growth frameworks: a focus on YOUR unique customers, for YOUR unique product + team. So today, we're launching Forget The Funnel Memberships 🤜 🤛 — because we believe there should be a straightforward, supportive process for finding customer insights, and using those insights for meaningful and scalable growth — *and* because we believe in supporting the SaaS community now more than ever. 🏘 ✨ Here are the highlights: ✨ 1. You can now easily browse and filter through the 100+ resources (like workshops, live Q&A replays, expert interviews and tools) in our library anytime. All of these resources are *completely free,* as they've always been, and more free resources will be continually added. 2. You can participate in free, monthly Live Q&As, where we tackle the issues and challenges YOU are faced with. In these sessions, we answer your questions, bring tools and templates with us, provide feedback you can act on right away. 3. If you're interested in checking out our Pro membership, you'll also get: -- Invitations to live, small group coworking and roundtable sessions -- Access to a private community of fellow customer-focused SaaS growth leaders -- Our step-by-step Customer-Led Growth Program, which includes 40 video lessons, plus dozens of templates to help you find critical insights about your customers, and turn those insights into scalable revenue-generating outcomes. We’ve been heads down working on this baby for 9 months, so we're thrilled to finally share it. And we’d be grateful for your feedback and comments below if you've taken part in any of our events, resources or training. And of course, feel free to join us over at http://forgetthefunnel.com! Thanks, 🙏🙏 Claire & Gia

Forget the Funnel makes me a better marketer. Full stop. The insight I've learned from being a member of this community has had a tremendous impact on my personal development, the startup I work for, and the founders I speak with. Why I'm recommending being a member: > They share info on stuff that *actually works*. > The lessons are filled with practical advice, not out-of-reach theory, that I feel 100% confident sharing and presenting to founders. It's because of this approach, we meet and exceed our targets. > It's not just about SaaS: they show you how to build your own personal brand within the business. > They've created this honest, humble and a genuinely awesome community who aren't afraid to share their lessons, turn up, and engage. Thanks, Claire and Gia!

I honestly can't say enough great things about Forget the Funnel and the content that Gia and Claire have developed these last 3 years. We are HUGE fans at Sprout Social and my team has benefited a ton from both on demand learning and investing in 1:1 consulting with these amazing women. I have also learned and continue to learn from both women as mentors and colleagues while growing several high performing SaaS marketing teams. Whether you're in launch or growth mode you will benefit greatly from this content and community. I can truly say it doesn't matter if you are an executive, a new manager, or individual contributor, there is absolutely content and training that will speak to you. I'm so excited to have several team members already in the community and can't wait to see where this goes. Congrats and thank you for putting this membership program out there!

This is going to be an amazing resource for growth leaders looking to skip a few of the most common mistakes startups make.

I've worked with Claire and Gia directly and can say 100% that they know what they are talking about. I can't think of a better place to access their knowledge, and their curation of the best knowledge that exists out other than hiring them directly!

Some of the most valuable lessons I learned from @clairesuellen & @ggiiaa were helpful processes and ways to advocate for customer-driven work when I didn’t have managers or mentors to pass on such knowledge. Forget the Funnel is a resource I come back to again and again whenever I have an inkling of a marketing question, the content is always quality, and Gia & Claire are super generous people. Marketing & growth frameworks and tactics are empty without customer insights — and FTF is one of very few resources dedicated to this approach.