Our industry charges users a one-time fee to attempt a challenge. Fail once, you lose the fee and pay again. The biggest company in the space makes $25M+/year mostly from people failing and repaying.
We switched to a subscription. Pay monthly, get unlimited resets. Fail? You restart immediately. No extra charge.
Everyone told us we were crazy. "You'll lose money people will just keep failing for $29/month instead of paying $500 every time."
The psychological side of trading is where most people fail and I think the biggest reason for that is the one shot and you are out mentality that every other firm pushes on you. Switching to a subscription model is a brilliant move because it turns the challenge into a learning process rather than a high stakes gamble where you are constantly worried about losing your initial 500 dollar investment. Being able to just hit a reset button and try again without the friction of a new purchase or more paperwork is going to save so many people from the cycle of revenge trading just to save an account.
Quick question for Jake or the devs about the Fondeo terminal though since I saw it uses TradingView charts does it also support one click trading directly from the chart or do we have to use a separate order entry panel for executions?
Honestly, I usually think "AI coaches" in trading are just gimmicks, but the idea of getting feedback specifically on my risk management is interesting. Most people fail because of emotions/sizing, not the strategy itself. If the AI can actually flag when I'm revenge trading or over-leveraging in real-time, that’s a game changer for passing the eval.