FLUX Undies | Period-proof underwear that works.

Period-proof underwear that really works.

2 followers

Period-proof underwear that really works.

2 followers

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Launch tags:Health & Fitness•Wearables•Tech

Launch Team

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Promoted

So, to be honest, these look like a copy of THINX, down to the visuals and marketing style. The detachable ones are unique as far as I know and actually a great idea. The think is that many things on the website are broken. On the homepage there's an article that instead of an image thumbnail has a "no image" placeholder with a "forbidden" sign. The links in the FAQ don't work. How do I purchase and more importantly how do I trust your company if the "find your size" and "check shipping fees outside the UK" links redirect to error pages?

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8yr ago

FLUX Undies | Period-proof underwear that works.

Maker

@anna_0x Hey Anna! Thanks for your feedback. FLUX actually fully replace pads & tampons, rather than providing 'back-up' as Thinx do. Our underwear is leak-proof rather than leak-resistant, which means that it can be worn alone even during heavy days - that's a big difference between us and Thinx. Also, as you know, we offer the detachable style which allows women to change easily in even the most inconvenient places. Of course, this is a growing market, so there will be new brands popping up, and I don't think thats a bad thing. In fact, I think it's great and about time that there's finally alternative menstrual products available for women! Thank you for letting us know about the site, we are aware and are working on it at the moment. Please can you send us the link for "check shipping fees outside the UK" as I wasn't aware of such a link? Thanks again for the feedback, much appreciated! :)

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8yr ago

@paige_katrina_fashoni Hey, the name of the links is paraphrased, I could not recall the exact wording. I meant this one (copy pasting): "Can I order internationally? Of course! FLUX was made for women all around the world. You can find shipping rates and times, here." It works now, the rest of the links too. Thinx also advertises their underwear as period-proof, not as backup. I wouldn't know how good they are since I've never tried them. I see you offer free shipping in the EU for orders above a certain price, which is a big plus, so I might go with your product :)

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8yr ago

FLUX Undies | Period-proof underwear that works.

Maker

@anna_0x Thinx actually advertise them as leak-resistant rather than leak proof, and holding up to 2 tampons' worth rather than 4, so worn as a replacement during lighter days and back-up for people who bleed heavily :) Would love to hear your feedback if you decide to try ours!

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8yr ago

@paige_katrina_fashoni hey, I'm literally copy-pasting this from the homepage of Thinx: "period-proof underwear that works". It's the first line of text on their website. They do say they hold 2 tampons though, that's true. I will let you know my thoughts if I get them :)

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8yr ago

This looks like an awesome product! My wife started using reusable pads a year or so ago and absolutely swears by them now. People are always a bit freaked out about washing them when she mentions it to them but it's actually not a big issue. I'm definitely going to show her these. She says that the reusable pads reduced the flow of her periods (something to do with chemicals in the disposable ones apparently) is this myth or is there some evidence to support it?

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8yr ago

FLUX Undies | Period-proof underwear that works.

Maker

@realdeanward Hey Dean! Lots of women say that reusable menstrual products including cloth pads and period underwear like ours, reduce menstrual cramps. This is because the sustainable and natural materials do not contain the bleaches, toxins and chemicals that disposables do. The chemicals in disposable pads and tampons are used to whiten the materials and draw menstrual fluid away from the body at a fast rate and into the disposable pad/tampon, but in the process, have been known to irritate and dry out the vagina, causing increased pain/cramps. As for reducing the flow of periods, period underwear and reusable options like cloth pads tend to absorb much more than disposable pads absorb, and so it may seem like the flow is a lot less than when using disposables. So glad you like the look of FLUX Undies, and hope you spread the word with your friends & family! Would love to answer any other Q's you might have :) Kindest, Paige

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8yr ago

@paige_katrina_fashoni Thanks so much for taking the time to answer my questions!

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8yr ago

Guard.dm

I have no idea about the product (well, thats no surprise )) but after reading through Q&A I have to to point out the ethics of the makers! well done, 100% vegan, 0% animal, environment friendly, hygienic, antibacterial and I presume very safe to use! Bravo! btw, the link for a question "What size I am?" is not working https://www.fluxundies.com/pages...

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8yr ago

FLUX Undies | Period-proof underwear that works.

Maker

@kura955 hi Kura! Thanks so much for your feedback and kind words! It’s so nice to hear that what we’re doing is appreciated especially where ethics are concerned as that is very important to us, which is why we use sustainable materials, and ensure our underwear is made ethically in the UK. Thanks for the heads up on the sizing page being down, we’ve fixed this now :) Kindest, Paige at FLUX

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8yr ago

As someone who has worked with teams promoting menstrual hygiene (or, other gynaecological products of this nature) in the past, I think I can offer you some relevant feedback. I think the promo video displayed your product's capabilities (capacities) very well. I'm accepting at face (demo video) value all the awesome features of your product. But, there are other boxes the buyer checks before handing you her custom. First, and most important, is the reluctance to shift from the current method she employs. Hence, it would make sense for you to target the school-girl segment of your territory first, where there is more openness toward newer/ innovative offerings. That being the case, you will need to make a new product video, as this seems way racier for the average school girl. If you look around you will find plenty of menstrual hygiene videos that target school girls, and get an idea of how they work, and how you could fit your product into a similar promotional film. Of course, this present video is perfectly geared toward young adults, but your acceptance rate among them will not be that high [as compared to teens]. Perhaps, if you use validated testimonials, and user case studies, there will be better receptivity. This is a definite case for handing out, literally handing out as freebies, some of your stuff to influencers on Instagram; and that should be your bread-and-butter marketing expenditure. Remember, this is a recurring expenditure for your customer over several decades; so your LTV is going to be sky-high. Also, this is the kind of product that calls for a heavy dose of marketing and promotion. That being the case, you should go back to the drawing board and reframe your marketing strategy. Perhaps, (if you are not already amply funded by self or pre-seed), you could reach out to Angels with this pitch. tl, dr; your product has potential, but only some deft marketing and promotion is going to put it on the shelves.

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8yr ago

FLUX Undies | Period-proof underwear that works.

Maker

@chuckbrandt1991 wow! Thank you so much for taking the time to give such in depth feedback. It’s greatly appreciated. As a start up company, we are at the very beginning of our journey so your feedback is very helpful and will be taken on board. I think you are definitely right in the fact that this type of product calls for a heavy marketing spend, and a different marketing approach. We are focusing on breaking the taboo around periods and revolutionising the way in which periods are experienced, and so speaking with girls in school and teaching them about alternative menstrual products is definitely something we will be implementing in the near future. Thanks again for your feedback it really is appreciated and very helpful information. Kindest, Paige Fashoni.

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8yr ago

I started using these about 4 months ago. I first wanted to use them only to sleep in but now I use them all the time because they are SO comfortable. I haven't leaked in them yet. Longest I have worn them is probably about 10 hours. On a scale of 1-5, I am probably a 3/4 in terms of how heavy. These have literally changed my life & I really think they have somehow reduced my period pain.

Pros:

Comfortable. Enviro friendly. Reduce my period pain.

Cons:

Tough. Erm maybe bring out singles sizes instead of dual?

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8yr ago

FLUX Undies | Period-proof underwear that works.

Maker

We're giving the PH community 20% off! Use code: PH20 and get 20% off throughout the month of September. Would love to hear your feedback!

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8yr ago

OH MY GOD. I am so happy that I FINALLY can feel good on my period. These pants are A-MAZING!!! I can wear them all day on my first day where I bleed ALOT and I have no leaks and feel dry. Have had really good experience with the team as well so I cant comment on the reviews above - doesn't sound like the same company to be honest!! So happy with my purchase and so happy I've found this great UK based company!! yay!

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7yr ago

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