Firassa is an AI-native assistant editor inside Adobe Premiere Pro for professional video teams. It does the work before the creative edit: logging raw footage, organizing scenes, finding story moments, pulling selects, answering questions, and building first cuts on the Premiere timeline. It turns projects into timecoded video memory — people, scenes, dialogue, locations, emotions, actions, and story beats — so every answer and cut is source-traceable. Editors approve before anything lands.
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Beside the demo, which looks really good btw, do you also have some tutorials or how-to/documentation for other use-cases, I m running a local business in Marrakech, buggy trips premium and want to automatically upload video-content to social media accounts, can I automise the adjustments of the videos e.g, cut parts where camera is not focused etc..?
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Finally, a smart approach to ai in the editing space. Instead of trying to force ai to manage the actual creative editing which usually just results in "SLOP" this delegates the tasks ai is actually best at understanding context, natural language, and labeling. It’s better to have ai as a high-level librarian for your footage than a mediocre editor , got a friend who'll benefit from this greatly will inform them
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This looks really useful honestly. Logging and finding moments in raw footage takes so much time sometimes. Love that it works directly inside Premiere too 👏
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I would like to try it. But the question is that can create and suggest the miniature once I finished editing the video before exporting it ??
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Keeping the AI inside Premiere instead of replacing the editor makes way more sense than most AI editing tools right now. Congrats on the launch
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Caught the demo about a week ago and I was genuinely impressed. Still curious to see how it performs with longer-form content, but overall it looks really promising. Congrats on the launch
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finally a serious AI agent for video editing, this gonna save tons of hours
Finally, a smart approach to ai in the editing space. Instead of trying to force ai to manage the actual creative editing which usually just results in "SLOP" this delegates the tasks ai is actually best at understanding context, natural language, and labeling. It’s better to have ai as a high-level librarian for your footage than a mediocre editor , got a friend who'll benefit from this greatly will inform them
This looks really useful honestly. Logging and finding moments in raw footage takes so much time sometimes. Love that it works directly inside Premiere too 👏
I would like to try it. But the question is that can create and suggest the miniature once I finished editing the video before exporting it ??
Keeping the AI inside Premiere instead of replacing the editor makes way more sense than most AI editing tools right now. Congrats on the launch
Caught the demo about a week ago and I was genuinely impressed. Still curious to see how it performs with longer-form content, but overall it looks really promising. Congrats on the launch
finally a serious AI agent for video editing, this gonna save tons of hours