Launched this week

Firassa Studio

Launched this week

AI assistant editor that builds first cuts inside Premiere

1.2K followers

AI assistant editor that builds first cuts inside Premiere

1.2K followers

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Video editing

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AI Workflow Automation

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AI Agents

Firassa is an AI-native assistant editor inside Adobe Premiere Pro for professional video teams. It does the work before the creative edit: logging raw footage, organizing scenes, finding story moments, pulling selects, answering questions, and building first cuts on the Premiere timeline. It turns projects into timecoded video memory — people, scenes, dialogue, locations, emotions, actions, and story beats — so every answer and cut is source-traceable. Editors approve before anything lands.

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Launch tags:Artificial Intelligence•Video•YC Application

Launch Team

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Maker

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Hey Product Hunt 👋 I’m Rachid, co-founder of Firassa Studio. We’re building an AI-native assistant editor inside Adobe Premiere Pro. Professional editors spend hours before the creative edit even starts: watching raw footage, logging clips, finding story moments, creating selects, and assembling first-pass timelines. A lot of this is assistant-editor work, and today it is still painfully manual. We built Firassa because editors told us one thing again and again: they don’t want to leave Premiere Pro. So Firassa lives directly inside Premiere. It turns raw footage into timecoded video memory — scenes, people, dialogue, locations, emotions, actions, and story beats — then helps editors: 🎬 Search footage by meaning, not filenames 💬 Ask questions about their media and get cited timecodes ✂️ Build selects from natural-language prompts 🧩 Generate first-pass timelines directly inside Premiere Pro Every answer and suggested cut links back to the source moment, and editors approve before anything lands on the timeline. Our private alpha includes 10 professional editors across YouTube, agencies, premium entertainment, and post-production workflows. One early editor cut a vlog in ~6 hours with Firassa vs. ~16 hours normally. We also have 2,000+ people on the waitlist and 2 signed LOIs representing ~$105k ARR-equivalent if converted. We also shipped AgentKit, which exposes the same video memory to agents like Claude Code, Codex, and other AI workflows. We’re still early, but the core insight is becoming clearer: AI video editing will not win by pulling editors into a new tool. It has to live inside the timeline and do real editing work. We tagged this launch YC application because we think the question is simple: Can an AI agent become part of a professional creative workflow by doing real assistant-editor work inside the tool editors already use? We’d love feedback from editors, creators, post teams, AI builders, and anyone working with large video libraries: What part of your editing workflow would you want an AI assistant editor to handle first, and what should always stay under editor control?

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1d ago

ProdShort

I would love to test it! How can it combine with something like remotion? Se we can add animation on top of cutting and editing?

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12h ago

Maker

@bengeekly our agentkit already has all the remotion capabilities plus our video understanding. Just sign up in the waiting list. We're adding people every hour

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10h ago

Caught Bilal’s demo last week and it genuinely exceeded my expectations. The AI editing flow looked surprisingly smooth and practical. Still wondering how it performs on longer-form content, but the launch looks very promising. Big congrats Marouane 🎉

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5h ago