Launching today
Figura Labs
One shopping identity. Across the fashion universe.
2 followers
One shopping identity. Across the fashion universe.
2 followers
Figura Labs is building the personal intelligence layer for fashion. One portable identity brings your body, style and preferences into every shopping decision—from discovering pieces and creating outfits in MyFigura to personalized guidance across connected stores. For brands, it creates a new way to understand and reach shoppers. Our ambition: a fashion experience that remembers you, evolves with you and helps you decide with confidence.
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We built Figura Labs because shopping for clothes online still asks people to make decisions without enough understanding of what will work for them. And when they move to another store, the experience starts over—their fit, style and preferences rarely travel with them.
Our vision is simple: one shopping identity that grows with you and helps you navigate the fashion world on your terms.
We’re building two connected experiences:
MyFigura is your personal space for fashion. Bring in product links, explore how garments could look on you, get size and fit guidance, and combine pieces into outfits—including items from your own wardrobe. You can explore products even when the store isn’t connected to Figura.
Figura for retailers brings that personal understanding into the store. Shoppers open the Figura widget on a product page and use their profile to get personalized guidance without leaving the shopping experience. Participating brands can also be discovered through product recommendations in MyFigura.
Together, these experiences are designed to turn isolated shopping decisions into something that builds on what you already know about yourself. We want to earn a place in people’s routines: “I use Figura before I buy.”
The feedback that would help us most:
• Shoppers: Try a garment you’re genuinely considering. Does Figura help you decide? What still leaves you uncertain?
• Returning users: What would make you bring your next shopping decision back to MyFigura?
• Brand owners: Where could this help your customers, and what evidence or integration requirements would determine whether you’d test it?
We’re early, and specific criticism is valuable. Tell us where you got stuck, what you didn’t trust or what felt unnecessary—that’s what will help us build a better product.
MyFigura: https://youtu.be/JNhozSFnkTk?si=E6tVk4z2MiRFWIqD
For Brands: https://youtu.be/K0XrwHAk8HM?si=DoCxMMR7VRqLHxzT
— Jay, founder of Figura. jay@figuralabs.com