AKA, "Bot To School" ;)
It's a Facebook Messenger-based virtual assistant that can help you find backpacks, school supplies, gadgets, lunch boxes and shoes for kids in preschool through elementary school, broken out by Big Kids v. Little Kids.
This is a step up in complexity from the Fatherly's DadJoke bot (https://www.producthunt.com/tech...) into the realm of commerce v. content. This is a good use case for a bot, esp. as the modern parent is likely having their first back to school experience and tapped much more into messaging tools than older generations.
@mjrawth, it seems like you're spending a lot of time on bots. What makes you excited here and how does this fit in with the rest of the Fatherly strategy?
Polywork