The BBC had two cool sites back in the day that was similar, Sportsdaq and Celebdaq, where you could buy virtual shares in celebs or sportsmen and women.
@realsimonburns yea, the sportsdaq was great. I think it was a product that got closed when they were costcutting. I could see it being even more popular today.
I remember reading about this a few months back and thinking "only the company will end up making money here." That is still my default belief. Since they can drive down the price on the athlete, and drive up the price to "fans" (and lets be real, thats the type of people who are most likely to buy this, not prudent investors).
@adamslieb Is it really DAUs that matter, as opposed to consumer social where DAU and retention metrics are key, LTV and ARPU seem like the magic numbers to watch in FF.
Yeah the FF football market always gets a bit overstated (friend of mine ran a startup in the space). Basically a lot of accounts are made, but the # of true DAUs in FF, is in the single millions (still a nice market).
It just seems to me like a sophisticated & smart company who is ultimately going to take advantage of unsophisticated investors who want to "own stock" in their favorite player, without proper deference to risk.
I think this could potentially be a great business. Now, the math on an aging player, like Arian Foster, may not work out. He'll have to earn $50M for the remainder of NFL life in order for investors to break even. Where I think this could get really exciting is with drafts. Say, Johnny Manzeil or Bridgewater.
Musicians have done this before selling shares in their music catalog. I think athletes are very risky since injury is so unknown and unmanageable as a risk. Also, in team sports so many variables impact performance coach, team mates etc.
@adamslieb I don't know enough to agree or disagree with you on your assumption that the only one who makes money is the company. I do agree that this probably isn't designed for professional investors, and I think that's ok. The fantasy and sports betting market is gigantic. I think somewhere around 33 million play fantasy every year.
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