Eye tracking is expensive, difficult to do right, and takes a lot of time. Eyetato is trained on thousands of real eye tracking sessions, and can predict where a user is most likely to look at any design you throw at it.
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Hi Morten, I wanted to get in touch with you to congratulate about the eyetato app. I discovered it yesterday and tested it thoroughly today at work with some collegue of mine. We tested it along with Hotjar and performed several design and UI tests. Results were impressive to us and the tool is really helpful to design or optimise UI and creatives in general. We tested adding or removing graphical elements and the tool always responded in a trustworthy way giving feedbacks that were quite likely to be true and predictive based on our experience. We will definitely adopt your app for our design elements and we are really grateful to you that you created this app. It really is what we have been waiting for for a long time. We always wanted to get into eye tracking tests but they are pretty expensive and time consuming and they do not give you feedback in real time but just a snapshot. With your apps instead we could try several solution in real time and fine tune the best combination of elements to drive users’ attention. So thank you very much for creating this and please keep up the good work. We are glad that for the time being this tool is for free but I admit that if it will start to cost a monthly fee sometimes in the future we will be glad to invest on it. I think that a price somewhere around 200 euros a month could be a good fare that would allow us to invest on it. I am writing from my phone now but I will rate 5 stars your app as soon as I get back on my Mac tomorrow and I will leave a review in the hope that your product will be adopted by more people and you can get the deserved reward from your hard work. Let me know if there’s a way to help you out in some way in return. All the best Morten! Cheers! Andrea
There was an MIT research project doing this same thing, I cannot remember the link. What is nice is that you guys put this in a Mac app that is quite useful, so thanks!
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Lovely product! Works great and helped us in many cases to optimize our campaigns and justify some choices in front of our clients. I wish there would also be a Win version. 5 stars for me!
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