Hey there! 👋 I've been in the AI image generation space for a while, and I went down this rabbit hole as soon as the EU AI Act started showing up on LinkedIn and Reddit. The transparency rules of the EU AI Act came into full force on the 2 August 2026, ten days ago. This ones hit e-commerce hard, and the ceiling for getting them wrong is €15 million or 3% of worldwide annual turnover, whichever is higher. If you publish AI generated graphics in your ads or your catalogue, the obligation is yours. Not your image generator's. Yours, as the publisher. It asks for a visible label saying the image was generated or modified by AI, embedded in the image itself so it survives a download or a reshare. The Commission published three icons for it: AI Generated, AI Modified, and a plain AI mark. Using their icons is optional. Disclosing is not. So I tried doing it by hand. Open the file, drop in the icon, guess at a size that reads without looking obnoxious, align it to a corner, export, repeat. Then do it again for a 400 image catalogue where half are square crops and half are wide banners, and the size that looked right on one looks like a typo on the next. EU Labels is that job, automated: Pick a label, a corner, black or white, a size. Apply it to the whole batch, override any individual image, download one ZIP. Files come back at their original dimensions and format, with nothing changed but the label, burned into the pixels at export. Everything runs in your browser. Your images are decoded, labelled and re-encoded on your own device, and nothing is uploaded. Unreleased product shots shouldn't have to pass through someone else's server to get an icon on them. No subscription. It's credits: one credit labels one image, packs start at €2.99 for 50 and drop to 4 cents an image on the largest pack. Credits don't expire, so you buy once and use them whenever a batch comes up. This is busy work and you shouldn't pay monthly for something that you do every once in a while. So, how are you handling this? Already labelling, still working out whether it applies to you, or hoping it goes away? Happy to answer anything about the Act itself too. One thing it deliberately doesn't do: decide for you. It's not a detector and it isn't legal advice. You choose which images carry a disclosure; it places that disclosure properly. I'd love to hear how you're handling this. Are you disclosing AI visuals already, ignoring it for now, or still working out whether it applies to you? Happy to answer anything about the Act itself too.

EU Labels

Put the EU's official AI labels on your images in seconds

Put the EU's official AI labels on your images in seconds