13 years ago, I joined my family business as a C&F of Ambuja cement and expanded to TMT bars, PVC Pipes, Asbestos Sheets across Dhanbad, Jharkhand. I had no technical background, no startup experience — just a deep understanding of how Indian families work. The idea for EternaSafe came from watching families around me fall apart after losing someone suddenly. Not just emotionally, financially and legally too. Bank accounts nobody knew about. Insurance policies that lapsed because the nominee never knew they existed. Business SOPs that died with the owner. Property papers nobody could locate. I kept asking myself — why does India have no organised solution for this? We insure our lives. We insure our cars. But we never insure the information our families need to survive after we're gone. That's when "Information Insurance" was born as a concept. And EternaSafe became the product. Building this as a non-technical founder has been humbling. I had to learn what AES-256 means. I had to understand zero-knowledge architecture. I had to explain to investors why an entrepreneur from Dhanbad was building a deep-tech fintech product. But I also had something most tech founders don't — 13 years of understanding exactly how the Indian middle class thinks, worries, and protects their family. Today EternaSafe is DPIIT recognised, incubated at CIIE IIT (ISM) Dhanbad, and going into beta. Every rejection, every skeptic, every "Indians won't trust this" has made the product sharper. If you've ever lost a loved one and spent weeks trying to find what they left behind — EternaSafe is being built for you. Would love your honest feedback today. 🙏

EternaSafe

Secure what matters most

Secure what matters most