Epigraph

Epigraph was built for new parents who love using Instagram, which is basically every parent I know. By adding a hashtag to your photos, you can create a beautiful website that features your baby photos for free. You can add multiple contributors, who can post to the website using the same hashtag that you have picked. This is a powerful concept that has potential to break into many different verticals. Almost every event I attend (weddings, birthdays, charity dinners) has a "hashtag" that is used to organize photos. The only way to access these photos is to view them within Instagram, which is not visually appealing or easy to access. With Epigraph, a shared hashtag has the ability to create a beautiful website that all of your family members or guests can contribute to for free. I'm excited to see where this goes!

This is yet another "invisible" product, similar to Kidpost (cc khoi). It's interesting they're targeting parents. You can imagine this being used for concerts, fraternities/sororities, birthdays, etc. This also reminds me of @mulligan's Cluster.