Email Benchmark 2020

What an insightful report. From global standards for email deliverability to how AI is influencing customer outreach this 50 billion email report covers it all. Truely a global report from a global email brand Netcore.

In this report, there is a discussion about e-com companies have seen an increase in ROI via email campaigns, their OR% and CTR% is less than average, does this mean that they send more emails to get the same conversions rates which indirectly means a little more spam ?

The report cover so much in detail about email performance from multiple industries like e-com, job boards etc., which is incredible. Additionally, the insights given after each section makes it so easy for readers to understand and find ways to IMPLEMENT which is extremely important (I believe, you can read multiple articles, but the real value comes when you find ways actually to implement it and observe the results) Must read for all folks who love their email program.

The report says “91% of shoppers would abandon an online retailer over a poor shopping experience”. This proves, delivering delightful shopping experiences such a critical thing for e-commerce brands.

Great analysis and insight can be found in the report. Almost a dump of Raw Data couched with additional insight. If you are looking to identify trends or confirm suspicions in respect of email marketing post Covid-19 then the data in this report should prove extremely valuable.

Great report! It is a Must read for email marketers!

This Report is very useful & interesting. Thanks for Sharing.

Great report. Benchmarks on conversions, cart rates are very helpful.