My wine-o parents would love this. It works like this:
1) You're drinking wine. You like it.
2) Snap a photo of the label with Drync.
3) Order your favorites.
4) Wine is shipped to your doorstep.
5) Open box. Drink wine. Be merry.
Saw this on FG Angel's blog (via its managing director, @bfeld): http://www.foundrygroup.com/wp/2...
The problem with image recognition is it has to be great lightening and perfectly centered. Using Delectable and Drync in those conditions, it's still only accurate 75% of the time. I'd prefer to just search and tag.
I'm sure it will it get better over time though. Love the purchase option.
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Drinkeasy