Launching today
Most teams build on guesses because talking to customers takes weeks. Dori simulates the audience you need, runs them through your product, and shows where they hesitate, misread, or drop off, so you build the right thing next. Free to start.






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Hey Product Hunt 👋 I'm Samy, the maker of Dori.
I've spent over 5 years as a product manager and customer researcher. A year ago, my colleagues and I joked about building an agent that could do a lot of our work. That joke has turned into a full-time obsession with building and launching.
People are building faster than ever, but customer validation is still the bottleneck. I want anyone who's building to be able to test with their audience quickly and cheaply, without paying agency fees or recruiting their own users.
Dori gives you access to your customers when you need them. You describe the audience you're building for, give them a scenario (a signup flow, a pricing page, a new idea), and Dori's synthetic personas work through it. Each one has its own goals, habits and personality. You see where they hesitate, what they misread, and why they'd leave, and you get a findings report with concrete next steps.
For teams that need more precision: on Enterprise, we train a custom model on your own customers' personas, so the findings match your audience more closely. It's trained only when you ask, only for your workspace, and never used for anyone else.
Try it: the free account gets 3 persona tests, no card needed.
I'd love your honest feedback, especially if you think synthetic customers can't work. Tell me where it fell short for your product.
I'll be here all day answering.
(before you ask, yes i've used dori on dori haha)
Love this! How do you run and process the feedback for Dori yourself? Do you set up crons? does the feedback trigger automatic plans/ builds?
@nemos_kostoulas We haven't set up any feedback automations for Dori itself just yet, as we've been focusing on feature enrichment from the simulations launched. Rather than customer/user (human) feedback provided.
Is that workflow something you would be interested in within Dori?
Neat, did you use Dori to build Dori?
@joonsang_lee Haha yes we did! But we built the harness from the ground up first and ran 1000s of persona simulations, checking them against real user interview data, before we used the personas for insights on Dori itself